Five years ago, we came to the realization that the camera can be used for more than capturing memories. We showed it can be used for talking. The dream for us is expanding the camera and what it can do for your life. It has capabilities beyond making memories.

Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping.

Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow.

I'm not a great manager; I try to be a great leader. And for me, that's been going through a process of not how to be a great CEO but how to be a great Evan, and that's really been the challenge.

When we look at social media, we really look at it on a continuum, and the continuum is from accumulation to instant expression.

Snapchat really has to do with the way photographs have changed. Historically, photos have always been used to save really important memories: major life moments. But today... pictures are being used for talking.

We never saw Google+ Circles or Facebook Lists as reflective of the way our friendships play out.

We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.

In tech in particular, everyone is so serious all the time and has these grand visions.

We're kind of looking at a future where people acknowledge the hybridization of digital and analog, and appreciate and understand that they both affect each other.